Portfolio

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Case Studies:

LEADER: Lion Associate positioned Edmund Optics as the best single source for industrial optical products and solutions. Multiple marketing campaigns using the company's optical engineers as the stars were created to explain why Edmund's optics products were better and to motivate OEMs to depend on their optical expertise for their applications. Through articles, press breakfasts, news releases, trade show support, media relations, executive interviews with editors, press kits, and four-color advertisements, Lion Associates convinced engineers to think of EO's industrial business first. As a result, the company is growing at an annual rate of more than 20% per year.

WINNER: Lion Associates developed the "Everyone Loves a Winner" theme for Imperx Inc. The campaign emphasizes a winning team both in the product camera line and in the team of design/development engineers.

HOT:
Lion Associates developed a coordinated marketing program that targeted designers and engineers at OEMs across a wide range of industries like automotive, aerospace, outdoor products and safety. The program positioned LyTec as the ideal lighting solution to complex lighting designs. A campaign using the theme "Illuminate Your Imagination" was created to motivate designers to think "out of the box" when using a non-traditional lighting product like LyTec.

COLD: Lion developed an ad campaign for IJ White, makers of blast freezing systems, to increase awareness of their WHITE name -- "White the Most Obvious Name in Cooling."

IMAGE: Since many of Kodak's digital imaging products were not being promoted to OEMs, Lion Associates created a coordinated marketing program using the theme, "It's Just One of the Things We Do." This marketing theme capitalized on Kodak's tremendous brand recognition to inform engineers at OEMs that Kodak's legacy of designing and manufacturing great film and camera products meant that when they specify Kodak's digital imaging CCD and CMOS components, their finished imaging products function better.

TEACH:
Using the market research data, Lion Associates created a branding campaign called, "Better Together." This campaign was designed to raise the level of confidence among existing customers and within the OEM community about the benefits of working with Newport/Klinger as one company instead of two

POSITION:
Lion Associates approached Klinger's problem by developing two unique marketing campaigns. The first "Argument Against Compromise" addressed the price problems by convincing engineers that you get what you pay for in terms of quality manufactured products. The second campaign "Building Better Positioning Systems, Piece By Perfect Piece," educated engineers about the system's integration capabilities offered by Klinger thereby providing increased value to their purchase.